Certification is usually awarded after completing an assessment at the end of a specific course. You can take courses and earn certifications in beginner SEO, advanced SEO, inbound marketing, link building, competitive analysis, keyword research, and more. Google doesn't offer an SEO certification program. If you want to become a Google SEO expert, you can take an SEO course from a third-party provider and get certified.
The real advantage of a certification is that you can learn about SEO in a highly structured way. A way that makes learning faster and more efficient than reading blog posts or watching random YouTube videos. SEO certifications are provided by educational platforms or brands. Typically, you'll take a course, complete an assessment or assignment, and once successfully completed, receive certification to demonstrate your work.
There is a lot of competition among SEO specialists. Completed Google courses will look impressive on your resume. What is the Google SEO certification? The certificate formally confirms that you have completed a specialized educational course. That is, you have mastered the necessary body of knowledge and are ready to implement it in practice.
In addition, the official document shows the employer the seriousness of his intentions, his desire for self-training and the achievement of the objectives set. After researching countless SEO certifications and taking three of them, my opinion is that there is no such thing as the “best SEO certification”. SEO certification is the education of search engine optimization that is then evaluated through testing so that a person is recognized in the industry in key points and best practices of SEO. Another good thing about most SEO certification programs is that they are taught by an SEO expert who knows what they are talking about.
This beginner certification course is comprised of a free e-book that provides SEO training to pass an online exam. Upon completion of all five courses (including the Google SEO Capstone project), you will be awarded an SEO certification. SEO certifications are awarded to those who complete an SEO course and demonstrate their knowledge by completing a test or questionnaire. There are probably some SEO certifications that go deep into an area of SEO, such as keyword research or technical SEO, but the ones I found were quite basic.
The SEO certification course includes 6 hours of time and instructor-led examinations and, after the exam competition, the SEO certification is obtained. The introduction of Google's SEO training certification involves providing comprehensive data on the internal mechanisms of the search engine. There is a digital marketing certificate offered by Google Digital Garage that includes some SEO-related lessons, but that won't make you a certified Google SEO expert. However, an SEO certification course can give you some credibility for future employers, as well as help you brush up on your SEO skills.
If you want your SEO training to play an important role, consider getting a certification or certificate from a university.