The short answer is that SEO is very effective not only in generating traffic but also in generating leads and sales. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in specific search metrics, such as SERPs (search engine results page), rankings, and organic traffic. What are the top 5 reasons to invest money in SEO? If business owners were wasting money hiring an incompetent SEO, that would be bad enough.
Unfortunately, the collateral damage of “cheap SEO” can go much further. If you add twice as much content and twice as many links at budget level “B” compared to budget level “A”, you have a better chance of achieving success sooner with a higher budget. Some companies offer a “trial package” at a lower price, without a contract. This allows potential customers the opportunity to test your services, minimizing risk.
The problem is that you can make money on SEO, you get SEO companies that will lie through their teeth just to do business, and then try to deliver on what they promised through some terrible black hat SEO techniques.