If you really want to improve search traffic and aren't familiar with SEO, we recommend reading the Beginner's Guide to SEO from start to finish. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. SEO is the process of improving the performance and experience of your website so that you can gain better visibility in search engines. SEO (search engine optimization) is the practice of increasing traffic to a website from organic search results.
It involves things like keyword research, content creation, link building, and technical audits. It's always beneficial to organize content so that visitors have a good idea of where one content topic begins and where another ends. Dividing content into logical parts or divisions helps users find the content they want faster. When it comes to SEO for Google, keyword research should be the first step.
This is because you want to optimize your content around the keywords that people type in Google. Now that you have a list of keywords that your target customer searches for on Google, it's time to write content. Fortunately, thanks to the keyword research you just did, this step should be quite simple. All you need to do is write very high-quality content for each keyword on your list.
In the first 100 words of your website To help you strengthen your SEO efforts, here's a collection of free and paid keyword research tools, backlink analysis software, and much more. At first glance, this question has a fairly simple answer, with some key SEO metrics to focus on, but with each metric there are some key factors to consider when measuring the SEO performance of your site. Technical SEO can be difficult to do on your own, so if you think professional help is a worthwhile investment, check out this post on Finding the Right SEO Services for Your Small Business. Once the technical phase of SEO, which has to do with infrastructure-related configuration, has been passed, the other phases of SEO are strongly related to keywords.
For many companies, a good understanding of the technical aspects of SEO, understanding the keywords you want to target, and having a keyword strategy to link and share the pages of your site is really all you need to know about SEO. Many paid SEO tools also offer a means of discovering duplicate content, such as Moz analytics and Screaming Frog SEO Spider. The reason I gave 6 months as a minimum period is that it takes time for SEO to work and you may have to wait a couple of months (or longer) to see the impact of SEO-related changes on a website. For a detailed summary of the need to hire an SEO and the things to pay attention to, you can read Do You Need an SEO?.
It's a free library of SEO resources that covers pretty much everything you need to know about search engine optimization, including technical SEO, creating backlinks, Google's key ranking factors, advanced SEO tips, XML sitemaps, tips for avoiding duplicate content, and more. Google also makes a little more of this data available in its free Google Search Console interface (if you haven't set up an account, this is a very valuable SEO tool both for discovering search query data and diagnosing various technical SEO problems; learn more about Google Search Console here). If your traffic numbers are dropping, your site may be experiencing technical SEO issues, targeting overly competitive keywords, or your site simply needs more time to start seeing SEO results. It's possible to learn how to do SEO on your own, you don't have to be an SEO specialist or expert.
It's time to summarize this Google SEO starter guide with some advanced strategies and tactics used by SEO professionals. I started SEO 18 years ago and it took me a couple of years to understand what SEO is and how it works. All courses come with an SEO certification, which can be very useful if you plan to pursue a career in SEO. When you reach the end of this guide to SEO basics, you'll have a good understanding of what search engine optimization is, why it's valuable and important, and how to get great results in an ever-changing SEO environment.