Taking courses and earning SEO certifications can be important if you are a beginner who wants to learn in a structured format, led by SEO experts, or if you are a working professional who wants to update your credentials or learn new skills and best practices in a rapidly changing market. The real advantage of a certification is that you can learn about SEO in a highly structured way. A way that makes learning faster and more efficient than reading blog posts or watching random YouTube videos. Like Google's digital garage, HubSpot Academy offers several free digital marketing courses.
Obtaining an SEO certification can serve multiple purposes. First, getting certified creates the official documentation of your learning. The last stage distinguishes an SEO certification from an SEO course. Those who complete an SEO course and pass a test or questionnaire receive an SEO certificate.
Bruce Clay has more than 23 years of experience in the SEO industry and is one of the most respected SEO experts. This shows that there are several articles that give information about SEO and how you can carry out site optimization. The course ends with an exam and focuses on the fundamentals of SEO, optimization tools, keyword research and the Google Search Console. It's free, has approximately 2.5 hours of content, covers the four essential areas of SEO (on-page, off-page, keyword research, and technique) and was created by the University of California, Davis.
Because it focuses on the basics, the Moz course doesn't cover advanced SEO concepts (such as site architecture and content gap analysis). If you want to get a job, do the same because the results speak more than an “SEO certification”. In reality, HubSpot doesn't have a course that focuses specifically on SEO, but you can use the platform to learn some skills that would still be useful for your SEO career. For example, taking an SEO course with PersonaRise gives you the opportunity to learn from people who are experts in the field of SEO.
You will receive training on how to create and optimize content in SEO, the technical aspect of SEO, find useful links from other sites, perform competitive analysis, etc. The skills you will learn during this digital marketing course include SEM, SEO, email marketing, social media marketing, commerce electronic and content marketing. If you're new to SEO, the problem here is that all links are “beneficial” to a site's authority. When you want to learn more about search engine optimization, two of the most popular SEO courses available through Blueprint include technical SEO and keyword research.
These experts have been in the industry for a while, have developed several SEO strategies and know what works and what doesn't, however, there are some SEO trainings that offer both theoretical and practical learning with practical projects.