SEO and link building are crucial parts of an Internet marketing plan. They don't require money to spend them, but they can take a long time. Therefore, your online strategy should allow you to devote a lot of time to these two activities. Wondering how much to spend on that? How to draw up a budget? Check out this SEO calculator for answers to those questions.
SEO requires an investment of time, and usually monetary resources, to achieve results over time. The short answer to this question is an adequate return on investment. Spending nothing on SEO isn't profitable if you don't see any increase in your profits due to your strategy. However, if you make £10,000 in profits from a £3,000 investment in SEO, that pays off.
Companies looking to increase their online search results always ask us if they should invest their budget in SEO (search engine optimization) or Google Ads. The answer will vary by company, but 90% of the time our answer is: spend your money on SEO. There is little reason for that answer and we will do our best to cover the main points so that you can make an informed decision. Most of our clients don't spend anything extra on SEO because they don't need to.
The 80% we automate and their focus on writing good and relevant content is more than enough to help them rank at the top of Google. We advise all of our clients NOT to spend money on SEO until they have seen if the automation works. For the vast majority of our customers, they never have to do anything extra, which saves them an incredible amount of time and money. PPC is great and I love how measurable it is, but SEO is a more permanent strategy in the long term, and should at least match what is spent on PPC.
Without knowing the challenges and solutions, you can come to an SEO agreement or spend time and money on something that is ultimately a lost cause or needs to be thrown away. Determine how much profit your business will make from organic conversions made through improved SEO and find out how much you'll need to spend to make this happen. After spending years looking at that space and seeing how sites go up and down, including those I stopped working with, I implore you not to ignore your SEO budget allocation. So why do we suggest most companies spend their money on SEO instead of Google Ads? Because the work done in SEO will continue to work for you for a long time, as long as you maintain it long enough.
Spending a little more on SEO is much more likely to yield satisfying results and give your business a competitive edge over rivals who don't pay for the service. As you start to calculate the numbers to calculate how much to spend on SEO, you might hit higher numbers than you expected. To take your money further and assess how much you should spend on each SEO campaign, consider the following equation. Before I start convincing you why you should spend your money on SEO, I want to tell you a story.
Over time, organic SEO can replace paid search results so you can reduce your spending accordingly.